Made by Kuda (MADE IN ZWE), a gift to Plot Mhako and the earGROUND vision.

Part 1: The earGROUND Story

Part 1: The earGROUND Story - Plot Mhako

Six years ago, I embarked on a journey fueled by passion, driven by vision, and guided by a deep-seated belief in the transformative power of African creativity. Today, as we unveil the new look of earground.com, I find myself overwhelmed in reflection on the incredible journey that has brought us to this significant moment.

by Plot Mhako

What started as a series of Facebook posts and a simple hashtag has blossomed into a multifaceted media entity, producing extensive video content across various digital platforms. From interviews with emerging talents to insightful features on established luminaries, earGROUND has tirelessly provided a platform for voices that might otherwise have remained unheard.

Having spent years abroad, and still contributing writings on the arts to various cultural and entertainment platforms such as Zimbojam and esteemed newspapers like The Herald, The Standard, and Newsday, I couldn’t shake the feeling that there was something missing – a space where Zimbabwean and African artists could shine brightly, where their stories could be authentically told, and where their voices could resound with authenticity.

Plot Mhako in Part 1: Six Years of Amplifying Creative Voices, the earGROUND story
The project became in a small kitchen in Germany with a phone, a lamp for lighting that also served as a make-shift tripod

Armed with little more than determination and a willingness to learn, I set out to build earGROUND from the ground up. With no prior experience in web design, I turned to YouTube tutorials and countless hours of trial and error to bring my vision to life. What began as a humble website soon grew into a dynamic hub for discovering and celebrating our creative culture in all its forms.

Plot Mhako in Part 1: Six Years of Amplifying Creative Voices, the earGROUND story

One of the most rewarding aspects of this journey has been the opportunity to witness the incredible talent and diversity of Africa’s creative community firsthand. From emerging artists eager to make their mark to established icons pushing the boundaries of their craft, earGROUND has been privileged to showcase the the kaleidoscope of Zimbabwean and African creativity, illuminating it’s rich tapestry and diverse disciplines to audiences around the world.

“Artists such as Mambo Dhuterere, Andrea the Vocalist, Obert Chari to mention a few, got their breakthrough to stardom via earGROUND”

Mthabisi Tshuma, The Chronicle Zimbabwe

But perhaps what I am most proud of is our unwavering commitment to innovation and growth. From live interviews with artists to groundbreaking projects like the KOMBI-STATION, we have fearlessly explored new ideas and embraced new technologies in our quest to forge meaningful connections with our audience.

“During the Covid-19 lock-down period we created a mobile studio and drove around 6 provinces in Zimbabwe and spoke to at least 250 diverse creatives, documented their work and helped tell their stories and amplified their voices online. To date this remains one of our biggest flagship projects and success stories”

In 6 years we have done more than a thousand video interviews, written over a thousand articles online, grown from a mere 1000 followers to a combined 400K followers with an average monthly reach of 6 Million people and slowly expanding from just focusing on Zimbabwe to Africa. 

In 2023 we established a the earGROUND Studios in Harare and this became a turning point for a vision that started home away from home.

One of the most notable achievements of earGROUND has been the creation of a successful TV show, spanning two seasons on NRTV. This platform has not only showcased the talent and creativity of African artists but has also sparked important conversations about the role of art and culture in society.

The impact of earGROUND has been far-reaching. In 2022 we partnered with ZAR Events and Gateway Stream Media to launch and host the Amplifaya Festival which showcased and empowered at least 40 artists from across Zimbabwe.

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We have had a few accolades and 3 nominations at the National arts Merit awards for the Outstanding Online Media. But for me, the true measure of our success lies not in accolades or recognition, but in the stories we tell and the lives we touch.

We have worked with and collaborated as a media partner and service provider for numerous events and projects such as the Music In africa ACCES Conference, the European Film Festival Zimbabwe for 5 years, the British Council run Creative Economy Week, Old Mutual’s Value Creation Challenge, Matamba Immersiv Festival, US Embassy’s Bluffhill Jams project, Alliance Francaise’s Francophone Week, Fiesta Fiesta and tens of other incredible projects.

Over the past six years we have had interviews with hundreds of emerging creatives to Grammy award winning artists like the Morgan Heritage and rising global stars like Jah Prayzah, Teni, K.O, Stonebwoy, Gyakie, Khaid and many others. 

As we look ahead to the future, I am filled with excitement and anticipation for what lies ahead. With plans to further expand our reach, deepen our impact, and continue championing the voices of Africa’s creative community, I am more confident than ever that the best is yet to come for earGROUND.

So here’s to six years of creativity, passion, and innovation. Here’s to the artists who inspire us, the audiences who support us, and the team who works tirelessly behind the scenes to bring our vision to life. And most importantly, here’s to the future – a future where the heartbeat of African creativity resonates loud and clear for all the world to hear. 

earGROUND today is a premier platform for celebrating, promoting, and connecting African creativity and expression through music, arts, and culture. With a keen focus on amplifying emerging and established talents across the continent, earGROUND serves as a dynamic hub for discovering vibrant sounds, thought-provoking artistry, and compelling narratives. Through engaging content, curated playlists, insightful interviews, and impactful collaborations, we strive to foster a thriving ecosystem that celebrates the rich diversity and innovation within Africa’s creative landscape. Join me and an amazing, selflessly dedicated team on a journey of discovery, exploration, and celebration as we champion the voices and visions shaping Africa’s cultural renaissance on the global stage. I am deeply thankful to Kuda (MADE IN ZWE) who has worked generously to build this site and make the project a success. This is part 1 of the project and in part 2, we’ll be opening the doors to meet the team, view our projects and the hundreds of articles and content we have on earGROUND.

Welcome to earGROUND AFRICA.



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Made by Kuda (MADE IN ZWE)
A gift to Plot Mhako and the earGROUND vision.
Truly, for the culture.

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