The Covid_19 induced lockdown has seen a sharp growth in consumption of creative content online. Artists, musicians to be specific are not going to be able to do live audience performances in many countries, not any time soon. This could drag for longer than we think. Therefore the internet becomes the centre stage. Artists have to market and distribute their products online and importantly make money off it.
The diaspora also form the biggest consumers of online content from Zimbabwe and Youtube is the biggest platform used.