In the first of this two-part series, I will discuss why Urban Grooves died (or didn’t die!), before I return next week to explain why ZimDancehall is unlikely to go down the same route. _ Shingi Mavima
The urban grooves generation is often criticized by Hip-hop purists in Zimbabwe, despite the fact that it was more effective and popular than current Zim Hip-hop in a time when it mostly relied on traditional media.
“If artists want to survive in the music industry they should learn from ExQ.” He is a true survivor.”
One of the very few survivors from the Urban Grooves era who has not only remained relevant but has continously reinvented himself and managed to stay in the premier league of music.