A Major Urban Grooves Strategy Zim Hip-hop Can Learn From?

The urban grooves generation is often criticized by Hip-hop purists in Zimbabwe, despite the fact that it was more effective and popular than current Zim Hip-hop in a time when it mostly relied on traditional media.

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ExQ the last man standing: His survival magic

“If artists want to survive in the music industry they should learn from ExQ.” He is a true survivor.”
One of the very few survivors from the Urban Grooves era who has not only remained relevant but has continously reinvented himself and managed to stay in the premier league of music.