The lockdown situation will last longer than you think. This means that a lot of musicians may not be able to hold live shows and tour for a long time. That means your income streams will be hard hit! So your market & reach has to be Bigger! The digital space is that window.
“A lot of good music is being released by Zimbabwean artists but most of the music is not reaching the public domain and the intended audience”, Writes Argus Mepo.
I want to talk about TOUTS yes maHwindi , Zvinamira and Rank marshalls in showbiz.
These are the people who managed to develop a voice online and can to some extent influence music consumption trends. They are basically pundits.