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Rural BnB: The Vision of Carl Joshua Ncube to revolutionize tourism

Made by Kuda (MADE IN ZWE), a gift to Plot Mhako and the earGROUND vision.

Rural BnB: The Vision of Carl Joshua Ncube to revolutionize tourism

In Zimbabwe a multi-talented creative and visionary named Carl Joshua Ncube is pioneering a transformative initiative: Rural BnB. With a blend of innovation and community empowerment, Ncube and his team are harnessing the power of AI and modern branding strategies to unlock the untapped potential of rural tourism.

At the core of the Rural BnB initiative is the conversion of traditional huts into standardized hospitality facilities. By leveraging technology and expertise, Ncube aims to bridge the gap between rural communities and the tourism industry. This endeavor not only creates opportunities for economic growth but also preserves cultural heritage.

“Recently Carl took the Rural BnB initiative to Chief Dakamelas village in Nkayi for the Chiefs Appreciation Awards where Carl assembled a team to feed 300 delegates and dignitaries that included business leaders, Chiefs, NGOs and  Celebrities.”

Central to Ncube’s approach is the cultivation of a culinary identity that honors the rich tapestry of rural cuisine. From traditional recipes passed down through generations to contemporary culinary innovations, Rural BnB celebrates the past, present, and future of rural gastronomy. Through this culinary journey, visitors are invited to savor the flavors of Africa while supporting local economies.

In addition to revitalizing hospitality infrastructure, Rural BnB serves as a branding consultant for the Kingdom Experience. This innovative initiative seeks to brand entire villages as premier tourist destinations, working closely with local chiefs to open up their communities to visitors. By building websites, online platforms, and forging partnerships with sponsors, investors, and government agencies, Ncube and his team are paving the way for sustainable tourism development.

But the vision doesn’t stop there. Recognizing the need to adapt to the demands of the global market, Rural BnB explores innovative ways to monetize and package village assets for international audiences. Drawing on Ncube’s extensive network of contacts from his international comedy career, the initiative is well-positioned to connect rural communities with global opportunities.

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One such collaboration involves a partnership with an Indian publishing company to produce a unique travel series titled “Around the World with Magnets.” Through this collaboration, Rural BnB will showcase rural locations across Africa, immortalizing them in the form of collectible fridge magnets. This creative venture not only promotes tourism but also fosters cross-cultural exchange and appreciation.

In essence, Carl Joshua Ncube’s vision for Rural BnB represents more than just a business venture—it’s a testament to the transformative power of community-driven initiatives. By harnessing the forces of technology, branding, and collaboration, Rural BnB is redefining the narrative of rural tourism in Africa and beyond. As the initiative continues to grow, it promises to uplift communities, preserve culture, and inspire travelers to explore the vibrant tapestry of rural life.

All Images – Credit _ Carl Joshua Ncube



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Made by Kuda (MADE IN ZWE)
A gift to Plot Mhako and the earGROUND vision.
Truly, for the culture.

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