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Influencers are the new Talk Show platforms

Designed by Kuda (MADE IN ZWE), a gift to Plot Mhako and the earGROUND vision.

Influencers are the new Talk Show platforms

Zimbabwean talk shows did not begin yesterday. From the early 1990s, programmes such as Mudzimai WanhasiMai Chisamba ShowMurimi WanhasiWho’s Next, and the controversial Face the Nation were fixtures in our homes. Their purpose was clear: to educate, entertain, inform, and spark debate.

By Tawanda Kajawu

As children, many of us found them dull. That was our cue to go outside, play football in the dust, run errands, or avoid chores for a few more minutes. But for the adults, those shows were compulsory viewing. They were compasses. They offered direction.

Now life has caught up with us. We are the adults the working class, the decision-makers in our homes. And suddenly, those once “boring” conversations make sense.

The studio has changed, but the need has not.

Today, the talk show has migrated. It lives on influencer pages, podcasts, livestreams, and digital discussion spaces. The microphone is no longer confined to a national broadcaster; it sits in the palm of your hand. And with it comes responsibility.

Voices like Primrose Nomathemba Ndebele, Shadaya Knight, Val Magwanha (Val Magnate, the retired procrastinator), Kerri Choga, Thomas Chizhanje, King Solomon, Ganyamatope, Yahya Goodvibes, Marshall Shonhai and others. Their platforms are bubbling cauldrons where sensitive issues are no longer whispered about but examined.

Some ask: Why now? Is it feminism? Is it an agenda?

Perhaps it is something simpler and deeper. The times have changed. We have outgrown the silence, the labelling, the taboos. We cannot live exactly as our grandparents did when the world they navigated no longer exists.

We are arguably the first generation breaking new ground in many areas property ownership, structured wealth building, diaspora reintegration, and dual-income households. Many of us grew up in rented homes, council core houses, company flats, military compounds, or rural homesteads passed down informally. There was no blueprint for jointly acquiring and managing property within modern unions.

At the height of the HIV pandemic, property disputes flooded the courts because wills were unwritten and estates unsettled. The film Neria was produced precisely to confront this injustice to spark awareness about inheritance, equality, and marital rights.

Did talk shows ignore these topics? No. They addressed them. But we were too young to grasp the weight of the conversation. And to be fair, those platforms were constrained by cultural sensitivities that demanded restraint.

Today’s digital platforms are less constrained but that freedom must not become recklessness.

The young women leading these conversations are not anomalies; they are signs of a maturing society. They are crowd-pullers in a generation that needs grounding and moral clarity a generation that must be frank about what is right, what is wrong, and what must be collectively resolved.

Progress does not mean abandoning culture. It means refining it.

Questioning elders and systems is not rebellion when it is done with respect and a desire for growth. Traditions must not be washed away by trends, but neither should they suffocate necessary reform.

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On contentious issues especially property and marriage a can of worms has indeed been opened. Many unions appear intact but are fractured behind closed doors. The question is not why we are talking about it now. The real question is: Why would we remain silent?

Silence does not build wealth. Silence does not protect families. Silence does not prepare the next generation.

So yes, kudos to every content creator engaging meaningfully. But with that applause comes a charge: let us raise the standard of discourse. Let us reject vulgarity, cyberbullying, and empty gossip. Gossip will not feed your household. It consumes time and data and leaves you poorer in thought and resources.

The babies of the 1990s are five years shy of their forties. These are the conversations we should be having about property, marriage, accountability, governance, culture, and legacy.

We may be westernised. Many of us live abroad or have returned home with new ideas. Yet culturally, we remain accountable to certain protocols. It is wiser to manoeuvre through life openly as partners than to operate in secrecy and fracture families.

This is the Information Age. Let us use it to unite, to learn, to problem-solve. Let us rebuild respect and restore love where it has quietly eroded.

In 2026 and beyond: spread love. Be your brother’s and sister’s keeper. Seek knowledge. Solve problems. Build households that last.

The platform has changed. The mission remains the same.


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Designed by Kuda (MADE IN ZWE)
A gift to Plot Mhako and the earGROUND vision.
Truly, for the culture.

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