In March of last year, during Women’s Month, a groundbreaking initiative was born—the All Female Artist Awards Zimbabwe (AFAAZ). Founded and spearheaded by Miss Sarah Dee Nkala, AFAAZ is a platform dedicated to recognizing and celebrating the hard work, resilience, and achievements of female artists in Zimbabwe.
By Plot Mhako
Miss Nkala, herself an artist who has experienced the unique challenges women face in the industry, understands the struggles firsthand. Balancing family life, careers, and societal expectations while navigating a male-dominated creative industry requires exceptional effort.
“It’s not easy to be a female artist,” she says, “and after working so hard, we often find ourselves invisible in the circles of the industry. Only a select few are recognized, while many others struggle to break through.”
The male-dominated nature of the arts industry often forces female artists into difficult situations, from signing unfavorable contracts to compromising their values to secure opportunities. Miss Nkala highlights the challenges of maintaining professionalism while navigating systemic barriers and societal pressures. “By appreciating and supporting female artists, we send a strong message that their work matters. Unity is key, and if we come together as one voice, we can rise above these challenges.”
AFAAZ aims to provide a platform where female artists can hone their skills, collaborate, and gain visibility. Miss Nkala believes that creating high-quality artistic products and adopting effective marketing and public relations strategies are essential for female artists to succeed.

“Practice makes perfect, and with the right support, female artists can build strong, unbreakable brands that earn the respect they deserve,” she says.
The theme for this year’s AFAAZ awards is “Let’s Do It,” emphasizing action, collaboration, and resilience. Miss Nkala calls on companies and sponsors to support the initiative, which last year relied solely on her personal funding. “Many doubted that AFAAZ would succeed, claiming female artists were difficult to work with. But the women proved them wrong, showing that with the right knowledge and support, they can thrive. Knowledge truly is power.”

AFAAZ is more than an awards show—it is a movement for change, empowering female artists not just for this generation but for those to come. By uniting, supporting each other, and striving for excellence, Zimbabwe’s female artists can break barriers and build a legacy of empowerment and success.
Miss Nkala concludes with an inspiring message: “We all make mistakes, but we learn and grow from them. United, we stand; divided, we fall. This hub will help female artists forget the past, strive for the future, and prove their worth. Together, we can do it.”
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Founder of earGROUND, Jibilika and Amplifaya Festival. Creative entrepreneur, cultural producer, award-winning journalist, arts community champion with two decades of dedicated experience.


