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Emerging Artist Ishé— Sets New Standards with listening event for new single who would you choose

Made by Kuda (MADE IN ZWE), a gift to Plot Mhako and the earGROUND vision.

Emerging Artist Ishé— Sets New Standards with listening event for new single who would you choose

Harare, Zimbabwe In an exclusive, invite-only event, Ishé— presented his upcoming and highly anticipated single “Who Would i Choose”. Hosted in a small, intimate venue, the launch was a mesmerizing fusion of art and music, featuring a unique setup of ambient lights, smoke, and multiple screens, providing attendees with an experience unlike any seen before in Zimbabwe.

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Ishé’s choice of venue and its immersive environment captivated a select group of media, artists, producers, and fans, allowing them a glimpse into his world. The event’s impact was immediate, with a popular blogger commenting, He has set the bar very high in terms of a new release.” The audience’s reaction echoed this sentiment, with many expressing eagerness for the full release of the single.

One of the highlights of the evening was the presentation of the accompanying music video for the single. The video was directed, conceptualizer, and co-produced by ROWAN, who is one of our coutnries most formidable creatives and the founder of the creative house, Domane Studios. Described as powerful and artistic, the video left attendees with chills. In a powerful speech at the end of the presentation, Ishé— shared that the anticipated single emerged from the questions and answers that he faced at the beginning of his journey of self-discovery. He expressed that this journey began amongst the chaos of the COVID-19 pandemic, and it was during this time that he began to transition from looking for peace to finding SOLiTUDE. This process is presented loud and clear in the single and it is clear that our future superstar has found that SOLiTUDE within himself and his work.

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One guest remarked, I don’t think the world is ready for this guy.” When asked about the distribution of his next single, ishÄ— hinted at its arrival soon but emphasized the deliberate nature of his creative process, stating that each song is a step in expressing his “God-given talent” to the world.

At just 23, Ishé’s listening event.01 is not just a showcase of his music but a testament to his potential as a powerhouse in the global music scene. The event concluded with a promise from the artist: “Watch this space.” For those fortunate enough to have been part of this exclusive event, it’s clear that Ishé— is an artist poised to change the landscape of music, not just in Zimbabwe but globally.



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Made by Kuda (MADE IN ZWE)
A gift to Plot Mhako and the earGROUND vision.
Truly, for the culture.

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