Nigeria’s Ckrowd and Zimbabwe’s earGROUND in landmark creative partnership

Africa’s premium content streaming platform, Ckrowd, has signed a Memorandum of Understanding (MoU) with Zimbabwean award-winning media platform, earGROUD, to create a cultural partnership and exchange across music, culture, marketing, and media industries between West and Southern Africa. 

By Tafadzwa Gambiza

Ckrowd distributes African Content in information, education, and entertainment to a global audience in short video and live-stream format. It has been created to solve the problem of poor revenue for African and Afro-Diaspora content creators by allowing to profit from revenue opportunities on the platform, while also providing an online portal where original, exclusive varieties of African content are well organized, can be accessed with ease and consumed as on demand short videos and live series.

earGROUND™ is an award winning new media platform for creatives working to amplify new voices and the works of young creatives. The integrated digital platform documents, profiles & celebrates mainly from Zimbabwe, Africa and a small fraction from the rest of the world. We cover artists and creative projects from music, dance, theatre, literary, visual art, film and other any other artforms.

The partnership seeks to achieve a number of goals.

Ckrowd will support the renowned southern African KOMBI station production cost and use its platform to co-market the KOMBI station podcast across the Continent and the Diaspora and displaying Ckrowd’s logo on all KOMBI station buses. 

This partnership will further support a greater African integration also at a cultural and creative level between West and South and this will create a fresh new sound and style that will appeal to African and global consumers of African music across the world.   

As the result of this strong partnership between the two influential media companies, the KOMBI STATION podcast will also broadcast in Nigeria and the Nigerian Diaspora, reaching a greater number of people, subscribers and showcasing new Southern nuances of culture to new audiences across West Africa.

Zimbabwean artist Seh Calaz and CKROWD CEO Adebayo Kayode in Harare’s Mbare neighbourhood

This joint venture will also produce a first in the world of intra-African culture, with the establishment of professional creative industry tours, where creatives from Southern Africa can travel to West Africa to meet their fellow counterparts to fully embrace the creative cultural exchange and diversity in style of work, production, and modus operandi. Ckrowd believes in the importance of real African cultural understanding to fuel greater creativity and produce even greater artistic endeavours. 

Ckrowd & earGROUND will also forge an exclusive media relationship, where the earGROUND digital magazine will work in synergy to provide the Nigerian market with the latest news, playlist and trends across West Africa, all supported by Ckrowd’s journalistic prowess and large numbers of subscribers providing earGROUND access to to 33 million individuals over email and 50 million WhatsApp contacts across Nigeria. 

“Ckrowd’s aim has always been to bring Africa together as a market, as we believe the size of the market and the cultural diversity gives African people a great number of economic advantages. Our mission is to economically empower African creatives by providing them with the tools and the technology to freely inform, entertain and educate the global community about the continent, while achieving good returns on their investments and contents.

Kayode Adebayo, CEO, Ckrow

“This MoU and our working relationship with earGROUND are the beginning of a greater integration across the creative and business industry of the different region of Africa.  It will bring commercial success to Africans and Afro-Diasporans alike. We are excited about what this would mean to the culture and the commerce of our people.” Kayode Adebayo, CEO, Ckrowd, commented:

This collaboration seeks to unite content creators and their audiences in a way that will add the influence of culture to the economy, Connecting the Continent, from South to West, East and beyond will further help to ignite the creative fire, inspiration, whilst broadening the reach and strengthening Africa on the creative global scene.”

Plot Mhako

“We are excited at this partnership with Ckrowd. This will be revolutionary, because for a long time African creatives have largely been disenfranchised and divided by borders, regions and many other barriers.” Plot Mhako, CEO of earGROUND, said

CKROWD CEO Kayode Adebayo in Harare at the CCA Conference #JMF2021

The vision of the partnership is to make it easier for Southern and West African creatives, musicians, singers, entertainers, and content creators to engage in intra-cultural exchange, strengthen commercial and cultural trading links and boosting Africa’s position in the global market as the new hub of the global entertainment industry and a consolidated market with so much untapped audiences and revenues.”