The 15th edition of the internationally acclaimed, Sanganai/Hlanganani- World Tourism Expo will be hosted virtually from 27 – 29 October 2021.

earGROUND with excerpts from ZTA

Sanganai/Hlanganani – World Tourism Expo is an annual Tourism Trade Fair organized by the Zimbabwe Tourism Authority. It showcases the widest variety of Africa’s best tourism products, and attracts international visitors and media from across the world. The past editions of Sanganai/ Hlanganani were a resounding success and attracted the leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Mozambique, Namibia, Indonesia, India, Italy and many others.

In an official communique the Zimbabwe Tourism Authority’s Acting Chief Executive, Mr G Chidzidzi said, “We have seen it prudent to enhance features of the platform so as to remain competitive and to keep abreast with international virtual platform.”

The annual tourism was held virtually last year due to the Covid 19 pandemic.

The virtual system which was developed in-house by the Zimbabwe Tourism Authority has since undergone enhancements to include an ‘on-demand’ meeting requests platform, live HD video conferencing and a virtual auditorium for interactive webinar sessions as well as virtual exhibitor booths. 

The recruitment of international buyers for this year’s edition has commenced and the ZTA is optimistic that new buyers will participate at this year’s event.

The Zimbabwe Tourism Authority recently collaborated with Rida International Travel Solutions to promote destination Zimbabwe to over 400 buyers from South East Asia. ZTA has adapted to the new normal in the wake of the pandemic which now defines how to engage with the markets. Zimbabwe has remained connected to the market through various platforms and membership in international associations from key source markets such as Japan Association of Travel Agents (JATA), African Travel & Tourism Association (ATTA) UK, Anerkannte Spezialisten fuer Afrika-Reisen (ASA) Germany. Through these partnerships, the destination has continued to receive the much-needed exposure through engagements that have been facilitated by the associations.

Sanganai/Hlanganani – World Tourism Expo has remained relevant during these trying times and this year’s edition is expected to supercede the successes achieved during the 2020 edition. Registration for exhibitors opens on 15 September and the meetings diary will open in the first week of October.

This year’s edition will see  a series of webinars being hosted and will touch on topical issues including the market perspective webinar session where agents from key source markets will share insights on the changing global trends due to the effects of the pandemic.