Two weeks ago earGROUND launched a new innovative media project dubbed the KOMBI-STATION a concept derived from what used to be the largest public transport mode in Zimbabwe the Commuter Omnibus popularly known as Kombis. The platform converted a mini-bus into a mobile video podcasting and content production studio.
By Plot Mhako
Iconic for their convenience and ability to connect people to places, the Kombis were also instrumental in the distribution of music.
Kombis were (until recently when the Government of Zimbabwe introduced a new public transport system) a leading source of music distribution outside conventional radio, with the Driver playing role of DJ and the conductor acting as the MC. earGROUND is tapping into that power to document and amplify the voices and creative works of young artists and producers.
The Kombi Station is duplicating the same concept only broadcasting the content we curate for beyond Kombi passengers but to the rest of the world through various online digital platforms we run. We are helping emerging and established talent find visibility by locating them and showcasing their work and stories to the rest of the world.
In a recent article Argus Mepo said, “
THE KOMBI (COMMUTER OMNIBUS) OPERATORS, THE DRIVERS AND CONDUCTORS PLAYED A VERY PIVOTAL ROLE IN PUSHING MUSIC, ESPECIALLY THE ZIMDANCEHALL GENRE IN MANY SPECIAL WAYS.
Radio stations have always been physical brick and mortar places where people visit. The Kombi-Station is targeting marginalized and disenfranchised societies.
In the face of covid 19 protective measures it has become necessary to be innovative and find ways of reaching out to talent most of them who do not have access to a good Internet connection. It is part of our 2 year old new media startup earGROUND.