Facebook announces that its Analytics tool ends on June 30

Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.

After June 30, 2021, Facebook Analytics will no longer be available. Facebook Analytics has provided reporting about your website, mobile app, Facebook Page and Instagram Profile depending upon your account setup.

While Facebook Analytics the individual tool is going away, these alternatives continue to be available: Events Manager, Ads Manager, Page Insights, Instagram Insights, Facebook Business Suite Insights and more.

Instead, the company is inviting you to use its other tools to help you understand your advertising, presences, and activities on Facebook and Instagram, including:

  • Facebook Business Suite allows you to manage your Facebook and Instagram business accounts and can show you detailed insights about your audience, content, and trends. (This tool may not be available to you yet.)
  • Ads Manager lets you view, make changes and see results for all your Facebook campaigns, ad sets, and ads.
  • Events Manager can help you set up and manage Facebook Business Tools like the Facebook pixel and Conversions API, and reports actions taken on your website, in your app, and in your physical store.