Zimbabwean Afro-fusion artist Gemma teams up with Kenyan star Chimano from Sauti Sol to bring to life the remix of Easy, from Gemma’s 2020 EP “Pamwe”.
By Plot Mhako with excerpts from africacreativeagency.com
The two music stars gave ‘Easy’ a fresh feel and look with an East African twist. The song was originally produced by UK based Zimbabwean producer / artist Charlie Kay. The visuals of the remix dropped yesterday and sets a new bar in cinematography.
The simple, yet visually compelling and superbly choreographed video takes you through the streets of Kibera with well knit colorful scenes that add flavour to the two’s scintillating voices”
The video, which she and Chimano both star in – sees Gemma expanding her talents into new areas as she earns her first co-direction credit, alongside Kenya’s KG Brian. Shot on location in Nairobi, it follows the journey of an old radio through the streets of Kibera highlighting an artistic chemistry between the two talents.
It’s a creative blur. I was in Kenya, spending some time with Sauti Sol and the idea just arose to do a remix of Easy. I asked Chimano if he’d be keen. We recorded it the very next day and filmed the day after that and here we are”. The process of working with Chimano was seamless which quite befits the title of the song. “Working with Chimano was such a vibe. He’s an amazing artist and such a warm person. He’s just what the record needed and I’m incredibly grateful to him.”Gemma Griffiths
Working with Gemma was amazing. She’s so chilled, yet so precise and knows exactly what she wants. She’s a talented songwriter and shooting the video with her was also good. To see how she organised everything together in such a short space of time was wonderful,”Chimano
Gemma is proving to be a creative workaholic and is not likely to stop anytime soon. The new video dropped two weeks after the premiere of her Mbira Trail documentary.
She embarked on the Mbira Trail in the Eastern Highlands in Zimbabwe with Nutty O. Her love for African nature and safari has a close bond with her creativity as she created the EP ‘Pamwe’ whilst on a sojourn of over 24,000 km through 10 different countries with a studio and all her instruments in a Landrover Defender.
images_ KG Brian CJ Pixels