The second wave of COVID-19 has hit and this time appears to have hit even harder. A second COVID-19 induced lockdown can only spell bad news for the industry as this threatens to undo the little recovering that had been done upon the gradual reopening of different sectors. If there is anything that this whole pandemic has taught us is that it is wise to have a disaster transition plan on standby for such times as these. Those plans are needed at this point. 

By Israel Sebenzo

COVID-19 and the lockdown have proven how important followers on the digital spaces are.

They have kept most brands alive throughout. This is a good time to harness digital followers and to go an extra mile and plan ahead on how you will interact with the followers once all this is over. 

This is the perfect time to go back to the drawing board and evaluate your craft. It’s time to check if you are well in line towards the realisation of the bigger goal and if not, identify the areas that need improvement and start working on them right away. 

You can also take time out to rethink and re-strategise considering how things are fast changing and the new ways of doing things must just be the order of the day.

There is need then to build plans that are adaptive of the new normal.

In all this, also take time off to recharge and take care of yourself. Mental health issues are real. There is evidence that pandemics are contributing factors to the rise of mental illnesses such as depression. Do what you need to avoid falling into this trap, if you feel you are falling off the wagon, talk to someone or get professional help.

A healthy mind goes a long way in this creative industry, it is your currency!

Israel Sebenzo is a Singer, Songwriter and Artist & Repertoire (A&R) Executive.

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