ONLINE MUSIC CONSUMPTION IN ZIMBABWE: 68% artists making no money, 8% making $500 or more.

The majority of musicians in Zimbabwe do not derive any direct benefit from online streaming of their products as only a paltry 8% made more than US$500 from their music accessed through online services in the past year.

National Arts Council, PR

A recent survey on modes of music consumption in Zimbabwe commissioned by the National Arts Council of Zimbabwe (NACZ) showed that 68% of musicians in the country continue to get nothing from online music platforms.

Digital music distribution

Yarri Camara the UNESCO Music expert in charge of the survey said that this trend was worrisome as 34% of Zimbabweans today consume music primarily through streaming and only 6% are still consuming music primarily through physical CDs.

HIGHLIGHTS

  • 34% of Zimbabweans today consume music primarily through streaming. Only 6% are still consuming music primarily through physical CDs.
  • Only 8% of consumers do not use any streaming platform regularly (at least once a week). YouTube is by far the most commonly used streaming platform (78% of consumers).
  • Consumers are mostly streaming music for free. Only 27% of consumers have a paid subscription to a music streaming service.
  • Musicians seem to lag behind consumers in moving online. 15% of Zimbabwean musicians do not have their music available on any streaming platform. Of those who do stream their music, YouTube again is by far the most commonly used platform (77% of musicians).
  • 68% of musicians did not make any revenue from streaming over the past year. And only 8% made more than 500 USD equivalent.

“Musicians seem to lag behind consumers in moving online as 15% of Zimbabwean musicians still do not have their music available on any streaming platform. Of those who do stream their music, 77% utilise the YouTube platform”, she said.

The survey conducted in October revealed that consumers are mostly streaming music for free as only 27% of consumers have a paid subscription to a music streaming service.

“Only 8% of consumers do not use any streaming platform regularly that is at least once a week while YouTube is by far the most commonly accessed streaming platform utilised by 78% of consumers,” Camara said.

Online music stores

The survey was carried out under the framework of the European Union/United Nations Education Scientific Cultural Organisation (EU/UNESCO) Expert Facility for the Governance of Culture in Developing Countries and is part of the “Strategy for the sustainable development of Cultural and Creative Industries (CCIs) in Zimbabwe – focus on the Music sector” piloted by the NACZ.  

The Survey results will be integrated into a wider SWOT (Strengths, Weakness, Opportunities and Threats) analysis of Zimbabwe’s music sector which will inform the future Zimbabwe music strategy.

FULL REPORT : SURVEY ON MODES OF  MUSIC CONSUMPTION IN ZIMBABWE