A collection of twelve, young and diversely talented artists are set to released a song and a video on Friday 16th of November in Harare titled Positivity. The event was graced by Health Minister Honorable Obadiah Moyo, Us Ambassador Brian Nichols, Harare Mayor Hebert Gomba.
The idea, a conception of the youth culture organisation JIBILIKA was prompted by the increasing risks young people continue to face in contracting sexualy transmitted diseses especially HIV and the appreciation of the power of music to speak to the youth. The song touches on drug abuse, education, deviant sexual behaviour amongst the youth, gender based violence and the need to have a positive mind and attitude towards life.
With predominantly fresh artists and some rising names the song brings together pop songbird Tamy, dancehall star Nutty O, Jazz artists Masa, Mwenje Mathole, beatboxer Probeatz, female rapper D-Blok, Afropop sensation from Masvingo Alchemy, Bulawayo hip hop muso Maestro IV and raw talent of Biscky Likho, Nargee, Ding’o, Alchemy.
Tamy Moyo is one of the best female artists in Zimbabwe. The pop singer, song writer and guitarist in the song she boldly speaks to the girl child remnding her that she is the bestand needs no validation from men to reach high goals in life.
D-blok Keislim in the song paints positivity through rhythm and soul createing a visual auditory journey where the message is powefully engaging. Nutty O urges young people to self respect and make informed decisions as every action has a consequence in life.
It was produced by former Military Touch Movement producer Chiweddar and the video shot by Andy Cutta.
The song is part of Jibilika’s youth HIV campaign project Step Up 2 HIV which has been running for six years in several schools and communities around the country. It mobilizes and engages young people through popular youth music and dance in HIV prevention, Sexual Reproductive Health, Gender, Drug abuse and advocacy campaigns in schools and communities. Music is one of the key tools Jibilika uses to engage with young people. In 2013 the initiative won the Best Social Impact Award at the Zim Hip Hop Awards.
The launch was held together with PEPFAR’s 15th Anniversary.
Through support from the The U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the Step Up 2 HIV program empowers young people with the knowledge, tools and opportunity to use their own art, media and ideas as a way to amplify their voices for an AIDS free generation. In 2013 the project won an award at the Zim Hip Hop Awards for the Best social impact.
Sung in three languages, Shona, Isindebele and English hoping to reach more young people in the country and beyond.
The release becomes JIBILIKA‘s second musical offering after its debut CD project in 2014 that featured 15 Zimbancehall artists and one video.